Resource Point - Infocus & Blog
Knowledge is the consultants’ currency; it is their stock-in-trade and what clients pay hefty fees to obtain. Very few consulting firms hold many physical assets. After its consultants, a firm’s most valuable property is its intellectual assets—its stockpile of collective wisdom, experience, tools, methods, and other intangibles. Your site’s resource library is the repository of the assets you wish to share with clients, prospective clients, and the media.
The best resource libraries provide both consultant-developed material and access to other independent thinkers on the topics covered. So your library should also include lists of relevant reference books, academic experts, journal articles, industry and research site links, and other resources that will allow clients to round out their knowledge.
In our www you will find:
- Articles and compilations of articles
- Presentation and speech transcripts, slides, and videos
- Client case studies
- White papers and special reports
- Survey results
- Client and industry interviews
- Archives of newsletters, zines, and blogs
- Webinars
- Workbooks or Assessment Guides
- Perspective pieces on industry issues
- E-books
- Methodologies and tools
- Audiotapes of speeches or articles
- Book excerpt
